Dreaming of hitting 6 or even 7 figures selling digital products online?
Here’s the truth: you can’t just throw anything up and expect to strike gold, especially with how oversaturated lots of products are right now.
That’s why I’ve combed through mountains of data.
Data from top-selling Shopify stores to Etsy charts and E-Rank analytics—to uncover the *untapped* digital products that are actually selling like crazy right now.
These aren’t guesses!
These are the real, proven bestsellers dominating 2025—and they’re only getting hotter.
17 Untapped Digital Products that Sell Like Crazy in 2025
1) AI-Powered Notion Templates
✨ For: Productivity nerds, solopreneurs, and Type-A planners
Notion has been the ‘it’ tool for years, but 2025 cranked it up to 11.
Thanks to AI integrations, creators are selling Notion templates that literally think for you.
Think automated goal trackers, weekly planners with built-in prompts, and even AI-powered content calendars that spit out blog posts.
But here’s the even cooler thing; even the simple, minimalist templates are selling like mad!
Templates like:
- Study companion bundles for students
- Daily template planners
- Weekly reflection & gratitude journals
- Side hustle generator & trackers etc.
And yes, people are paying top dollar for these.
Top untapped ideas:
- Content Repurposing Hub (turn 1 idea into 10 posts across platforms)
- Low-Effort Digital Product Creator (brainstorm, outline, create & launch from one dashboard)
- “No-Spend” Challenge Tracker (visually track progress + get AI motivation prompts)
- Micro Goals Habit Tracker (break big goals into tiny daily actions, with progress bars)
- Freelance Client Portal (project timeline, invoices, file delivery—all in one sleek space)
Related: 17 Profitable Digital Products That Sell Like Crazy on Social Media
2) Editable Canva Templates
✨ For: Side hustlers, Etsy shop owners, social media managers
Whether it’s Instagram carousels, Pinterest pins, or eBook covers, Canva templates are dominating the digital scene.
Why? Because everyone wants to look like a designer—even if they only know Comic Sans.
Editable templates save time, look stunning, and are easy to customize.
Creators are niching down, too: wedding planners, realtors, nutritionists—you name it, there’s a Canva kit for them.
Top untapped ideas:
- AI Resume + Cover Letter Packs (clean, modern designs with ChatGPT prompts included)
- Mini Digital Product Mockup Kits (for showcasing eBooks, Notion templates, planners)
- Instagram “Soft Launch” Templates for New Businesses (minimal, aesthetic launch countdowns & reveals)
- Editable Viral Quote Reels for Instagram/TikTok (animated text on aesthetic backgrounds for creators)
- Client Welcome & Goodbye Packet Templates for Freelancers (branded, plug-and-play designs)
Related: How to Make $5,000 a Month Selling Canva Templates Online
3) Digital Planners (With a Twist)
✨ For: iPad users, students, ADHD warriors
Old-school digital planners? Still selling.
But 2025 brought in a twist—interactive planners with hyperlinks, animation, and AI habit coaching.
Think a digital planner that sends you reminders, encourages you when you miss a goal, and throws a motivational quote when it notices you’re spiraling.
Self-care meets software!
Top untapped ideas:
- First-Time Business Owner Planner (simple launch timelines, branding, and checklist-focused)
- Weekly Reset & Reflection Planner (habit tracking + mental clarity + home/life reset routine)
- Digital ADHD-Friendly Planner (visual, low-text, routine-based layouts with gentle prompts)
- Creator Collab Planner (track brand deals, networking, outreach, and collab deadlines)
- Financial Anxiety Soother Planner (budgeting + money mindset + low-stress expense tracking)
Related: 15 Super Easy Digital Products To Make Insane Profits in 2025
4) ChatGPT Prompt Packs
✨ For: Bloggers, marketers, business owners
People love ChatGPT.
But here’s a little secret: most of them have no idea what to ask it. That’s why prompt packs are booming.
Sellers are offering curated prompt bundles for everything.
From writing sales pages, crafting viral Tweets, or building an entire course outline in 10 minutes.
And since AI isn’t slowing down, neither is this trend.
Top untapped ideas:
- Content Calendar Prompts for Busy Creators (30/60/90-day content ideas by niche & platform)
- Therapist-Inspired Journaling Prompts (deep self-reflection prompts for anxiety, self-worth, etc.)
- High-Converting Etsy SEO Prompt Pack (for writing titles, tags, and descriptions that rank)
- Ultimate Personal Branding Prompt Kit (bio, elevator pitch, tone of voice, storytelling prompts)
- Freelancer Client Communication Prompts (cold pitches, follow-ups, scope clarifiers, feedback replies)
Related: How to Make Money on Pinterest Without a Blog
5) Printable Wall Art
✨ For: Minimalists, boho babes, and interior junkies
Yes, we said printable. And yes, it’s still hot.
In fact, with everyone nesting, redecorating, and renting Airbnbs, printable wall art sales are surging….
Top untapped ideas:
- AI-Generated Affirmation Art Sets (unique, uplifting quotes in trending aesthetic styles)
- Customizable Family Memory Collages (editable templates to drag in photos + dates)
- Retro Travel Poster-Inspired Art (vintage-style prints for underrated destinations)
- Mindful Minimalist Quote Bundles (clean designs with calming mental health mantras)
- Kids’ Room Growth Mindset Prints (colorful affirmations designed for toddlers to pre-teens)
6) Niche Online Courses
✨ For: Experts, side hustlers, retired pros
Gone are the days of generic $2000 courses with 14 modules and zero takeaways.
In 2025, micro-courses rule.
Think: “How to Build a Viral TikTok Series in 7 Days” or “Intro to AI for Copywriters.”
People want specific wins, fast.
If you’ve got a skill, there’s a hungry audience waiting to learn it—in under 90 minutes.
Top untapped ideas:
- “Monetize Your Canva Skills” Crash Course (design + sell templates on Etsy, Gumroad, etc.)
- Beginner’s Guide to Selling AI Prompts (create, package, and profit from ChatGPT prompt packs)
- Side Hustle Starter for Busy 9–5ers (build passive income in just 1 hour a day)
- Emotional Resilience for Creators & Entrepreneurs (handle rejection, burnout, imposter syndrome)
- Digital Product Business for Teens & Gen Z (step-by-step for launching with $0)
Related: 9 Best Places to Sell Digital Downloads Online to Make Real Money
7) Subscription-Based Digital Libraries
✨ For: Educators, small business owners, bloggers
This is the Spotify model for digital products.
Instead of selling a single guide, creators are offering monthly access to evolving digital libraries.
Libraries like social media post ideas, SEO guides, or email newsletter templates.
It’s recurring revenue, and buyers love the ever-fresh value.
Win-win!
Top untapped ideas:
- “Template Vault” for Creators & Coaches (Notion, Canva, email, & IG templates refreshed monthly)
- AI Prompt Club (exclusive packs for niches like marketing, journaling, productivity—new each month)
- Mindset & Motivation Hub (digital journals, audio affirmations, wallpapers, & self-help eBooks)
- Content Repurposing Library (100s of caption starters, hook formulas, & reel scripts by niche)
- Seasonal Printable Dropbox (holiday-themed wall art, planners, labels, and gift tags year-round)
Related: 27 Most Profitable Ways to Make Money While You Sleep
8) Digital Stickers (Yep, Still Going Strong)
✨ For: Digital planners, Gen Z, iPad users
Digital stickers are adorable, expressive, and addictive.
They’re used in GoodNotes, digital planners, and journaling apps.
In 2025, sellers are getting smart—offering seasonal drops, animated stickers, and niche collections.
Niche collections like “Monday Motivation” or “Kawaii Weather Moods.”
They’re tiny, cute, and seriously profitable.
Top untapped ideas:
- Mental Health Check-In Stickers (mood bubbles, self-care reminders, “I did my best” badges)
- Digital Business Owner Sticker Pack (launch day, passive income, client booked, CEO vibes)
- Aesthetic Productivity Stickers (timers, to-do flags, motivational quotes in soft color palettes)
- Seasonal Vibe Sticker Sets (spring florals, cozy autumn, festive winter—perfect for planners & GoodNotes)
- Gen Z Slang & Emoji Sticker Pack (fun, trendy text bubbles and expressions for journaling or iPad notes)
Related: How to Make Stickers to Sell Online (Even if You Can’t Draw!)
9) AI Voice Packs & Audio Effects
✨ For: YouTubers, video editors, podcasters
Welcome to the future!
Creators are buying downloadable AI voice effects, custom sound packs, and cinematic audio libraries like crazy.
Want your podcast intro to sound like Morgan Freeman reading Shakespeare in a thunderstorm? There’s a file for that.
Digital audio is booming as content creation explodes—and creators want sound that slaps.
Top untapped ideas:
- Content Creator Voiceover Packs (AI voices for tutorials, reels, and faceless videos in niche tones)
- Aesthetic Sound Effects for Planners & Journals (soft clicks, page turns, ambient scribbles)
- “Podcast in a Box” Audio Toolkit (AI intro/outro voices, royalty-free background music, transition effects)
- Emotional Sound Bites Pack (voice lines + audio cues for moods like cozy, hype, chill, dramatic)
- AI Character Voice Kits (unique, brandable voices for storytelling, gaming, animations, or kids’ content)
10) Website & Funnel Kits
✨ For: Coaches, service providers, affiliate marketers
Why build from scratch when you can buy a plug-and-play sales funnel?
In 2025, sellers are raking it in with ready-to-go website templates and high-converting funnel kits (usually built in Showit, Kajabi, or WordPress).
Smart creators niche their kits.
For example: “Coaching funnel for nutritionists,” or “One-page funnel for passive income courses.”
Top untapped ideas:
- Digital Product Seller Funnel Kit (opt-in page, sales page, checkout, and thank-you—all plug-and-play)
- “One-Person Business” Website Kit (clean, conversion-focused site for solopreneurs with minimal setup)
- Aesthetic Link-in-Bio Website Template (perfect for creators selling multiple offers from one page)
- Freebie-to-Tripwire Funnel Bundle (automated lead magnet download → $7-$27 offer funnel)
- Coaching Program Launch Site Kit (waitlist page, sales page, testimonial section, and application form)
11) Ebooks That Actually Solve Problems
✨ For: Readers with zero time and big goals
eBooks aren’t dead—they just evolved.
People now want short, punchy, no-fluff reads with immediate payoff.
Think: “50 AI Hacks for Busy Entrepreneurs” or “The Freelancer’s Guide to Finding Clients in 7 Days.”
Don’t want to write? Use AI to draft it, then add your voice and real-world examples. Done!
Top untapped ideas:
- “Zero to Passive Income in 30 Days” Action Plan (bite-sized steps to launch a digital product business)
- “Fix Your Focus” Guide for Scattered Creatives (simple frameworks to beat overwhelm and get things done)
- “Start Your Etsy Shop This Weekend” Workbook (step-by-step checklists, SEO tips, and mockup help)
- “Social Media Detox Without Losing Followers” (guide to taking breaks while keeping your audience engaged)
- “How to Make AI Your Assistant” for Non-Techies (practical ChatGPT prompts to save time + automate work)
Related: 15 Niche eBooks That Practically Write Themselves and Sell Like Hotcakes
12) Lightroom Presets (Still on Fire!)
✨ For: Instagrammers, photographers, influencers
Instagram might’ve cooled, but aesthetic is eternal.
Presets are still selling like crazy, especially on Etsy and Gumroad.
In 2025, it’s all about niche presets: moody cabin vibes, beachy Bali tones, vintage Gen Z glam.
You shoot the look once, package the settings, and voilà—instant product.
Top untapped ideas:
- Digital Product Mockup Presets (clean, crisp lighting that makes templates pop on Etsy thumbnails)
- “Cozy Laptop Lifestyle” Aesthetic Pack (warm neutrals, soft shadows—perfect for content creators & coaches)
- Bold & Moody Small Biz Branding Presets (deep tones and contrast for confident, luxe product shots)
- Seasonal Vibe Presets Pack (one-click looks for spring pastels, autumn warmth, winter blues, summer glow)
- Gen Z Creator Presets (Y2K tones, retro saturation, dreamy blur—designed for Reels & carousel graphics)
13) Children’s Educational Printables
✨ For: Parents, teachers, and homeschoolers
From alphabet sheets to math games to science flashcards, parents and educators are obsessed with educational printables.
The magic lies in targeting age groups (like “preschool counting packs”) or themes (“space-themed learning kit for 6-year-olds”).
And once you make one set, you can resell it forever.
Top untapped ideas:
- “Learn Through Play” Busy Book Pages (cut-and-paste matching, tracing, counting — ages 3–6)
- Positive Affirmation Coloring Sheets (confidence-boosting phrases + fun illustrations to color)
- Mini STEM Challenges for Rainy Days (printable cards with simple, hands-on science + math activities)
- Daily Routine Visual Schedules (customizable charts with icons for morning, bedtime, chores)
- Kindness & Emotional Literacy Packs (worksheets + activities to teach empathy, feelings, and respect)
Related: 19 Most Profitable Kids’ Digital Printables to Sell Online
14) Business Resource Bundles
✨ For: Small biz owners, Etsy sellers, creators
Think swipe files, content calendars, pricing calculators, email templates, legal disclaimers—all wrapped in a pretty little ZIP folder.
These digital bundles are pure gold for entrepreneurs who don’t have time to start from scratch.
In 2025, the smart sellers are niching: “The Ultimate Etsy Seller Starter Kit” or “Wellness Coach Legal & Branding Pack.”
Top untapped ideas:
- Ultimate Side Hustle Starter Kit (business planner, idea validator, naming guide, & launch checklist)
- Freelancer Client Kit (proposal templates, onboarding forms, invoice samples, & feedback request emails)
- One-Person Business Systems Pack (Notion dashboards, SOP templates, automation cheat sheets)
- Social Media CEO Bundle (content calendar, post templates, analytics tracker, & brand voice guide)
- “Launch in a Weekend” Biz Toolkit (email swipe files, sales page copy template, Canva graphics, & checklist)
Related: 18 Canva Templates That Sell Like Crazy and Are Easy to Make!
15) Printable Games and Party Kits
✨ For: Party planners, moms, and last-minute hosts
Game night is thriving.
Sellers are cashing in on digital download kits for bachelorette parties, baby showers, holiday games, and even murder mysteries.
People love instant fun, and if you can make it printable, stylish, and hilarious—you’re golden.
Top untapped ideas:
- Aesthetic Bachelorette Party Kit (games, signs, dares, and decor in trendy minimalist or boho themes)
- Kids’ Escape Room at Home Kit (printable clues, maps, puzzles—customizable by age or theme)
- Family Night Game Bundle (print-and-play trivia, charades, scavenger hunts & score sheets)
- Seasonal Holiday Party Games Pack (Easter, Halloween, Christmas printable games for all ages)
- Slumber Party Fun Kit for Tweens (truth or dare, would-you-rather, dream journal cards, and invites)
16) Resume & Portfolio Templates
✨ For: Job seekers, creatives, tech bros
AI can write your resume, sure. But if it looks like 2006, you’re toast.
That’s why modern, stylish resume and portfolio templates are flying off Etsy and Creative Market.
UX designers, developers, and photographers especially love having plug-and-play templates that make them look like a million bucks—even before the interview.
Top untapped ideas:
- Creative AI-Powered Resume Template (built to highlight AI skills + prompt engineering experience)
- One-Page Small Business Portfolio Kit (for Etsy sellers, coaches, or freelancers to showcase services + testimonials)
- Gen Z Friendly Resume Template (aesthetic, scroll-stopping designs with TikTok-style formatting)
- Notion-Based Interactive Portfolio (clickable, modern, mobile-friendly—perfect for digital creatives)
- Career Change Resume Kit (templates + guides to reposition skills for new industries)
Related: 12 Digital Products With The Highest Profit Margin (Launch Your 6 Figure Business!)
17) Digital Journals for Mental Health & Manifestation
✨ For: Gen Z, spiritual girlies, burnout warriors
Mental health isn’t a trend—it’s a movement.
That’s why digital self-care journals, anxiety trackers, gratitude logs, and manifestation notebooks are top-sellers in 2025.
They’re pretty, personal, and powerful—and people love gifting them, too.
Top untapped ideas:
- Gratitude & Positivity Booster Journal (daily prompts to focus on wins and good vibes)
- Anxiety Relief Guided Journal (calming exercises, breathing techniques, and mood trackers)
- Self-Compassion & Forgiveness Journal (gentle prompts to nurture self-love and heal old wounds)
- Mindful Reflection Evening Journal (wind-down prompts to process the day and set intentions)
- Mood & Trigger Tracker Journal (identify patterns with visual charts and AI-powered insights)
Related: Best Things to Sell on Etsy To Make a Ton of Money ($5,000+ a Month!)
So… How Do You Get In on This Gold Rush?
Here’s the thing: you don’t need a design degree, 100k followers, or Elon Musk-level coding skills to sell digital products.
All you need is:
- A niche or target audience
- A real problem they need solved
- A simple product that delivers the win
Start with one product
- Validate it.
- Tweak it.
- And then? Create a few more.
- Bundle them.
- Upsell.
- Add a subscription.
The possibilities are endless, and the overhead is basically zero.
Where to Sell These Digital Products in 2025
Here’s where today’s digital sellers are thriving:
- Etsy (great for templates, printables, and planners)
- Gumroad (perfect for indie creators and no-fee early days)
- Payhip (easy for EU sellers and VAT tracking)
- Shopify (if you want a full-blown digital store)
- Podia / Kajabi / ThriveCart Learn (for courses, memberships, bundles)
