Everyone seems to think selling digital products on social media is a dead business, but what if I told you it’s an absolute goldmine?!
Once they’re created, there are no shipping hassles or inventory costs—just pure, passive income potential.
The best part? You don’t even need to be experienced to turn this into a highly profitable business.
In fact, the average digital business makes $4,500 a month in the first 6 months (and that’s with no experience – imagine what you could do if you got *really* good at it!).
Whether you’re a complete beginner or a seasoned digital seller, I’ve put together the top 17 digital products that practically sell themselves on Instagram, TikTok, Pinterest, and more (based on data trends & analytics).
17 Profitable Digital Products That Sell Like Crazy on Social Media
1) Printables
Printables are insanely popular, especially on platforms like Pinterest and Etsy (and surprisingly, they’re not an oversaturated market!). In fact, Jenny Rae of Rae Printables made $342,000 with her printables business in 2024 alone!
Printables are super easy to make and can cater to endless niches, from home organization to kids’ activities.
You can even sell printables for other business owners to use.
Most in Demand:
- Planners (monthly, weekly, or daily)
- Budgeting templates
- Meal planners
- Habit trackers
- Party decorations (like banners or cupcake toppers)
Why they sell:
People love the idea of instantly downloading something that helps them stay organized or adds a personal touch to their events.
Printables are also highly shareable on social media.
Related: Printables That Sell Like Crazy Online ($5,000+ a month business idea)
2) E-books
E-books are a fantastic way to share your knowledge with an audience.
Whether you’re an expert on fitness, personal finance, or cooking, there’s always an eager market.
Most in Demand:
- “How to” guides (e.g., “How to Master Instagram Growth”)
- Niche cookbooks
- Self-improvement e-books
- Parenting tips
- Travel guides
Why they sell:
E-books offer immense value, and since people often follow influencers for tips and advice, they’re willing to purchase well-written, informative content.
3) Social Media Templates
Everyone wants their social media game to look professional without the design headaches.
This is where social media templates come in handy—easily customizable Canva or Photoshop templates for Instagram posts, stories, or TikTok backgrounds.
Most in Demand:
- Instagram story templates
- Pinterest pin templates
- YouTube thumbnails
- Facebook banners
- TikTok overlays
Why they sell:
Social media influencers and small businesses are always looking for visually appealing content to stand out, and templates make it easy to keep their branding consistent.
4) Online Courses
If you have expertise in any field, you can create an online course.
From business strategy to yoga to learning how to bake, there’s a course for practically anything.
Most in Demand:
- Photography basics
- Marketing for beginners
- Personal finance for creatives
- Mastering hand lettering
- Mindfulness and meditation courses
Why they sell:
People are hungry for knowledge and are willing to invest in learning skills that improve their lives or businesses.
Social media is a great platform to advertise your expertise and the value your course provides.
Related: Genius Ways to Make $1,000 a Month Passively
5) Stock Photos
If you’re a photographer or even a hobbyist with an eye for beautiful imagery, selling stock photos is a smart move.
Many bloggers, marketers, and content creators constantly need fresh images.
Most in Demand:
- Nature photography
- Lifestyle shots
- Office flat lays
- Travel pictures
- Holiday-themed images
Why they sell:
Authentic and professional photos are always in demand.
Stock photo websites and personal portfolios on Instagram can drive sales, especially if your images resonate with the audience.
Related: Best Places Online to Sell Photos and Make Money
6) Digital Art
If you’re an artist or illustrator, digital art is a booming category.
It’s perfect for selling on platforms like Instagram, TikTok, and Etsy, where the visual medium is key.
Most in Demand:
- Custom portraits
- Printable wall art
- Digital stickers
- Phone wallpapers
- Coloring pages for adults or kids
Why they sell:
People love supporting independent artists and want unique designs to use in their homes, phones, or social media feeds.
Related: How to Make Stickers to Sell Online (Even if You Can’t Draw!)
7) Music and Sound Effects
If you’re a musician or sound engineer, selling music and sound effects online can be a lucrative niche.
These products are in high demand for video creators, podcasters, and app developers.
Most in Demand:
- Background music for videos
- Podcast intro jingles
- Meditation soundscapes
- Custom ringtones
- Sound effects for video editing
Why they sell:
With the rise of video content creation on platforms like YouTube and TikTok, the need for royalty-free music and unique sound effects is at an all-time high.
8) Web Elements and Themes
For web designers or developers, creating and selling web elements or full-fledged themes is a great way to generate passive income.
These are popular on platforms like WordPress and Shopify.
Most in Demand:
- WordPress themes
- Shopify templates
- Custom website graphics (buttons, icons, etc.)
- Landing page templates
- Blog post templates
Why they sell:
With businesses, bloggers, and influencers constantly revamping their websites, there’s always a market for fresh, trendy themes.
9) Planners and Journals
Printable planners and journals are a niche of their own, but even more popular are digital planners that work seamlessly with apps like GoodNotes or Notability.
Most in Demand:
- Daily planners
- Bullet journals
- Gratitude journals
- Fitness trackers
- Goal-setting worksheets
Why they sell:
Organization products are evergreen—people love staying on top of their tasks and tracking their personal growth.
Sharing your planners on Instagram or Pinterest can make them go viral.
Related: In-Demand Digital Downloads to Sell on Etsy and are EASY to Make
10) Fonts
If you’re a typography enthusiast, you can create and sell fonts.
Custom fonts are especially popular among graphic designers, bloggers, and social media marketers.
Most in Demand:
- Hand-lettered fonts
- Serif and sans serif fonts
- Calligraphy styles
- Vintage fonts
- Script fonts for logos
Why they sell:
Fonts are a subtle but essential part of branding, and designers are always on the lookout for unique styles.
11) Video Presets and LUTs
For videographers or video content creators, presets and LUTs (Look-Up Tables) are perfect for selling to influencers or YouTubers looking to up their video game.
Most in Demand:
- Color grading presets for video
- Instagram video filters
- YouTube thumbnail LUTs
- Cinematic video effects
- Travel-themed presets
Why they sell:
Everyone from travel bloggers to vloggers wants their content to have a professional polish, and presets make it simple to achieve a specific look.
Related: How to Make Serious Money on Youtube: 7+ Income Streams
12) SVG Files for Cricut
Crafting enthusiasts and DIYers who use cutting machines like Cricut or Silhouette are always on the hunt for creative SVG files to use in their projects.
Most in Demand:
- Holiday-themed SVGs
- Quotes for t-shirts or mugs
- Floral designs
- Personalized name cutouts
- Wedding decor files
Why they sell:
SVG files are popular in the crafting community because they’re easy to use, customizable, and can be applied to a wide range of projects.
13) Digital Patterns
If you’re skilled at knitting, sewing, or crochet, selling digital patterns is a perfect way to monetize your craft on platforms like Instagram and Etsy.
Most in Demand:
- Knitting patterns for scarves or sweaters
- Crochet patterns for blankets or hats
- Embroidery designs
- Sewing patterns for clothing
- Quilting patterns
Why they sell:
Hobbyists love creating handmade items but need guidance, which makes digital patterns highly desirable.
14) Canva Templates
For graphic designers or digital marketers, creating customizable templates for Canva is a no-brainer.
These can be tailored for various purposes, from social media to marketing materials.
Most in Demand:
- Instagram story templates
- Business cards
- Lead magnet designs
- Media kit templates
- Event invitations
Why they sell:
Canva is widely used by influencers, small business owners, and marketers for its simplicity, and templates make their job even easier.
Related: Canva Templates That Sell Like Crazy and Are EASY to Make
15) Audio Books
With the rise in popularity of audiobooks, if you’re a storyteller, why not create and sell your own audio content?
It’s an excellent way to monetize fiction or non-fiction content.
Most in Demand:
- Personal development books
- Fiction short stories
- Educational material
- Children’s books
- Guided meditations
Why they sell:
Audiobooks are convenient and allow people to consume content on the go, whether they’re commuting or exercising.
16) Website Audits
If you’re a digital marketer or SEO expert, offering website audits is a great digital product.
You can review a client’s website and provide them with actionable tips to improve their traffic and performance.
Most in Demand:
- SEO analysis
- Conversion rate optimization
- User experience evaluation
- Content strategy reviews
- Technical audits
Why they sell:
With every business vying for visibility online, a well-performed audit can be a game-changer for website owners looking to improve.
17) Virtual Workshops
If you’re passionate about a particular subject, virtual workshops are an incredible way to share your knowledge while charging a fee for exclusive, real-time learning experiences.
Most in Demand:
- Watercolor painting tutorials
- Virtual cooking classes
- Digital marketing workshops
- Yoga and fitness sessions
- Writing workshops
Why they sell:
Virtual workshops offer a personal touch and immediate interaction, making them appealing for people wanting a hands-on learning experience without leaving their home.
