Did you know the clay craft market is worth a staggering $10 Billion worldwide?! That’s crazy money!
And where there’s a good market, there’s an amazing idea for a seriously profitable business.
That’s why I’ve put together this carefully researched list of the 23 most in demand clay crafts that are not just fun to make but also sell like crazy online (based on Etsy sales, Shopify & Google Shopping data).
Whether you’re a total beginner or a seasoned artisan, there’s a clay craft that’s perfect for you—and even better, perfect for selling online.
23 Most in Demand Clay Crafts that Sell Like Hotcakes Online
1) Polymer Clay Jewelry
Polymer clay jewelry is a hot seller online, combining style, uniqueness, and affordability.
From statement earrings to delicate necklaces, the possibilities are endless!
Why It Sells:
Polymer clay is lightweight, durable, and can be shaped into endless designs, making it a favorite among fashionistas and DIY enthusiasts alike.
Craft Level:
Beginner to Advanced (depending on the style you want to sell)
Most in Demand Types:
- Statement earrings
- Geometric necklaces
- Custom rings
- Beaded bracelets
- Personalized name pendants
2) Clay Plant Pots
As indoor gardening continues to grow in popularity (hello 520% year on year search increase!), clay plant pots are flying off the shelves.
These pots are perfect for succulents, herbs, and small houseplants.
Why It Sells:
Clay pots add a rustic, earthy vibe to any space and can be customized with patterns, colors, and textures.
Craft Level:
Beginner
Most in Demand Types:
- Mini succulent pots
- Hand-painted herb pots
- Hanging planters
- Animal-shaped pots
- Personalized pots with names or quotes
Related: 21 In-Demand Pottery Crafts That Sell Like Crazy Online
3) Ceramic Wall Art
Wall art made from clay is a unique way to bring texture and dimension to home decor.
From simple shapes to intricate designs, ceramic wall hangings are a popular choice for buyers looking to add character to their spaces.
Why It Sells:
Ceramic wall art stands out as a statement piece that adds an artistic touch to any room.
Craft Level:
Intermediate to Advanced
Most in Demand Types:
- Abstract wall tiles
- Nature-inspired motifs
- Custom name plaques
- Geometric wall hangings
- Inspirational quote tiles
4) Clay Keychains
Small, easy to make, and endlessly customizable, clay keychains are a hit on online marketplaces.
They’re perfect for gifting or adding a personal touch to everyday items.
Why It Sells:
Keychains are practical, affordable, and can be easily personalized, making them an ideal impulse buy.
Craft Level:
Beginner
Most in Demand Types:
- Initial keychains
- Miniature food keychains
- Animal-themed keychains
- Motivational word keychains
- Custom photo keychains
Related: 23 Most In Demand Paper Crafts that Sell Like Crazy Online
5) Clay Magnets
These tiny but mighty pieces are a fun and functional way to showcase creativity.
Clay magnets can be made in various shapes and designs, appealing to a wide audience.
Why It Sells:
They’re small, easy to ship, and perfect for collectors or as quirky gifts.
Craft Level:
Beginner
Most in Demand Types:
- Fruit and vegetable magnets
- Custom letter magnets
- Holiday-themed magnets
- Animal figure magnets
- Abstract art magnets
6) Ceramic Mugs
Handcrafted ceramic mugs have a charm that mass-produced ones just can’t match.
Buyers love the uniqueness and warmth that comes with sipping their favorite beverages from a handmade mug.
Why It Sells:
Personalized and handmade mugs are highly valued for their uniqueness and make great gifts.
Craft Level:
Intermediate to Advanced
Most in Demand Types:
- Custom name mugs
- Geometric pattern mugs
- Inspirational quote mugs
- Animal-themed mugs
- Minimalist design mugs
Related: 19 Resin Crafts to Make That Sell Like Crazy Online
7) Clay Earrings
While similar to polymer clay jewelry, clay earrings have their own category due to their immense popularity.
They can range from simple studs to elaborate dangles.
Why It Sells:
Clay earrings are lightweight, customizable, and perfect for adding a pop of color to any outfit.
Craft Level:
Beginner to Intermediate
Most in Demand Types:
- Minimalist studs
- Floral dangles
- Geometric shapes
- Boho-inspired earrings
- Marbled effect earrings
8) Clay Sculptures
For those with a bit more experience, clay sculptures can be a rewarding craft to sell online.
Whether abstract or realistic, these pieces can be a focal point in any space.
Why It Sells:
Sculptures are highly valued as unique art pieces and can be sold for higher prices due to the skill and time involved in their creation.
Craft Level:
Advanced
Most in Demand Types:
- Animal figures
- Human busts
- Abstract forms
- Mythological creatures
- Custom portraits
Related: Woodworking Projects That Sell: 19 Most Profitable Ideas
9) Clay Candle Holders
Handmade clay candle holders are both functional and decorative, making them a popular choice for home decor enthusiasts.
Why It Sells:
Candle holders made from clay add a warm, earthy aesthetic to any room and are perfect for cozying up a space.
Craft Level:
Beginner to Intermediate
Most in Demand Types:
- Geometric designs
- Rustic, natural textures
- Minimalist styles
- Custom shapes (hearts, stars, etc.)
- Multi-candle holders
10) Personalized Clay Ornaments
Ornaments aren’t just for the holidays—they can be customized for any occasion, making them a year-round best-seller.
Why It Sells:
Personalized ornaments are meaningful, often commemorating special occasions like weddings, anniversaries, or new babies.
Craft Level:
Beginner to Intermediate
Most in Demand Types:
- Wedding keepsakes
- Baby’s first Christmas
- Pet paw prints
- Family name ornaments
- Seasonal designs (leaves, pumpkins, etc.)
Related: 29 Easy Make Christmas Crafts That Sell Like Crazy
11) Clay Coasters
Handmade clay coasters are both practical and stylish, protecting surfaces while adding a decorative touch.
Why It Sells:
Coasters are everyday items that double as decor, making them an easy sell for gift-givers and home decorators.
Craft Level:
Beginner to Intermediate
Most in Demand Types:
- Marbled clay coasters
- Geometric patterns
- Stamped designs
- Personalized with initials
- Nature-inspired motifs
12) Clay Beads
Clay beads are a staple in jewelry making, offering endless possibilities for customization.
They’re perfect for creating necklaces, bracelets, and other accessories.
Why It Sells:
Beads are versatile and can be used in a wide range of DIY projects, making them popular with crafters and jewelry makers.
Craft Level:
Beginner
Most in Demand Types:
- Hand-painted beads
- Geometric shapes
- Marbled beads
- Textured beads
- Custom letter beads
13) Clay Pendants
Pendants made from clay can be personalized and worn as necklaces, keychains, or even decorative pieces.
Their versatility and beauty make them a popular item.
Why It Sells:
Pendants offer a unique way to wear art, allowing customers to carry a piece of craftsmanship wherever they go.
Craft Level:
Beginner to Intermediate
Most in Demand Types:
- Initials and monograms
- Nature-inspired shapes (leaves, feathers)
- Zodiac signs
- Abstract designs
- Customizable message pendants
Related: 11 Best Items to Sell on eBay to Make Money [$3,500 a Month Ideas!]
14) Clay Wind Chimes
Wind chimes made from clay add a whimsical touch to any outdoor space.
The gentle clinking sound combined with unique designs makes them a must-have for garden lovers.
Why It Sells:
Wind chimes serve as both a decorative and sensory addition to outdoor spaces, making them a popular choice for garden enthusiasts.
Craft Level:
Intermediate
Most in Demand Types:
- Nature-inspired designs (leaves, birds)
- Geometric shapes
- Colorful, hand-painted chimes
- Personalized with names or messages
- Abstract art-inspired designs
15) Clay Jewelry Dishes
Small but stylish, clay jewelry dishes are perfect for organizing rings, earrings, and other small accessories. They’re practical and make great gifts.
Why It Sells:
Jewelry dishes are functional, aesthetically pleasing, and often purchased as gifts for special occasions.
Craft Level:
Beginner to Intermediate
Most in Demand Types:
- Monogrammed dishes
- Marbled designs
- Gold-trimmed edges
- Animal shapes (cats, elephants)
- Abstract patterns
16) Clay Incense Holders
With the growing popularity of wellness and mindfulness, clay incense holders are in demand.
They provide a stylish way to enjoy aromatherapy at home.
Why It Sells:
Incense holders combine functionality with the trend towards wellness and self-care, making them a hot item.
Craft Level:
Beginner to Intermediate
Most in Demand Types:
- Minimalist designs
- Nature-inspired forms (leaves, flowers)
- Custom shapes and patterns
- Rustic, earthy finishes
- Zen and meditation themes
17) Clay Picture Frames
Handmade clay picture frames are a creative way to display cherished memories.
They add a personal touch to home decor and make wonderful gifts.
Why It Sells:
Picture frames are a staple in home decor, and handmade versions offer a unique, personal touch that buyers love.
Craft Level:
Intermediate
Most in Demand Types:
- Rustic, textured frames
- Bright, hand-painted designs
- Geometric patterns
- Nature-inspired motifs
- Personalized with names or dates
18) Clay Soap Dishes
A practical yet stylish item, clay soap dishes are essential for any bathroom or kitchen.
They’re easy to make and can be customized to fit any decor style.
Why It Sells:
Soap dishes are a necessity in any home, and handmade versions add a touch of elegance and craftsmanship to a practical item.
Craft Level:
Beginner to Intermediate
Most in Demand Types:
- Leaf-shaped dishes
- Minimalist designs
- Custom colors and patterns
- Textured surfaces for better drainage
- Personalized with initials or names
19) Clay Trinket Boxes
Trinket boxes are perfect for storing small treasures like jewelry, keepsakes, or even office supplies.
Handmade clay versions are both beautiful and functional.
Why It Sells:
Trinket boxes are versatile and can be used for a variety of purposes, making them a popular gift item.
Craft Level:
Intermediate to Advanced
Most in Demand Types:
- Lidded boxes with intricate designs
- Personalized with names or initials
- Nature-inspired themes (flowers, animals)
- Geometric patterns
- Abstract, modern designs
Related: 17 Most Profitable E-Commerce Niches That Practically Sell Themselves
20) Clay Buttons
Custom clay buttons are a favorite among crafters and seamstresses.
They add a unique, handmade touch to garments, accessories, and home decor items.
Why It Sells:
Buttons are essential for many DIY projects, and handmade versions offer a personalized touch that mass-produced buttons can’t match.
Craft Level:
Beginner to Intermediate
Most in Demand Types:
- Hand-painted designs
- Geometric shapes
- Nature-inspired motifs
- Textured and patterned surfaces
- Custom colors and sizes
21) Clay Diffusers
Clay diffusers are a popular choice for those who love aromatherapy. They’re easy to use, aesthetically pleasing, and add a touch of calm to any room.
Why It Sells:
With the rise in popularity of essential oils, clay diffusers offer a natural, stylish way to enjoy scents throughout the day.
Craft Level:
Intermediate
Most in Demand Types:
- Hanging diffusers
- Minimalist desk diffusers
- Car diffusers
- Nature-inspired designs
- Custom shapes and colors
Related: 19 Beyond Easy to Source Products that Sell Like Crazy on Amazon FBA
22) Clay Napkin Rings
For those who love to entertain, clay napkin rings are a chic addition to any dining table.
They’re easy to make and can be customized to fit any theme or occasion.
Why It Sells:
Napkin rings add a finishing touch to table settings, making them popular for weddings, holidays, and dinner parties.
Craft Level:
Beginner to Intermediate
Most in Demand Types:
- Rustic, earthy designs
- Gold-trimmed edges
- Monogrammed rings
- Seasonal themes (Christmas, Thanksgiving)
- Custom colors and patterns
23) Clay Charms
Small, detailed, and endlessly customizable, clay charms are perfect for adding to bracelets, necklaces, or even keychains.
They’re popular among both DIY enthusiasts and buyers looking for unique accessories.
Why It Sells:
Charms are a fun way to personalize accessories, making them popular for custom jewelry and as collectible items.
Craft Level:
Beginner to Intermediate
Most in Demand Types:
- Miniature food items
- Animal shapes
- Custom initials and names
- Holiday-themed charms
- Inspirational word charms
