The subscription box industry is booming, and for good reason!
People love the convenience and excitement of receiving curated products delivered right to their doorsteps.
Despite what you might think though – there’s loads of room for newbies to enter the market – it’s all about picking the right idea to run with.
That’s why I’ve put together this list of 25 in-demand ideas for subscription boxes that you can create and sell from home!
Each idea comes with profit potential, target audience insights, and tips to make your box stand out!
25 In Demand Subscription Box Ideas to Make Serious Money From Home
1) Artisan Snack Box
Potential Profit: $8,500/month
Curate a monthly selection of unique, gourmet snacks from local or international sources.
Focus on healthier options or unique flavors that aren’t widely available.
- Target Audience: Health-conscious individuals, foodies, and busy professionals looking for convenient snack options.
- Marketing Tip: Use social media to showcase your snacks and partner with food bloggers for promotions.
Related: 35 Easy Christmas Food Gift Ideas to Sell at a Christmas Market For Serious Money
2) Self-Care Subscription Box
Potential Profit: $10,000/month
Create a box filled with self-care essentials such as bath bombs, candles, skincare products, and wellness items.
- Target Audience: Busy individuals, women, and anyone interested in mental health and self-care.
- Marketing Tip: Highlight the importance of self-care in your marketing, and consider collaborating with influencers in the wellness space.
3) DIY Craft Kits
Potential Profit: $12,000/month
Offer monthly craft kits that include all materials and instructions for a specific project, such as painting, knitting, or scrapbooking.
- Target Audience: Crafters of all ages, families, and DIY enthusiasts.
- Marketing Tip: Showcase completed projects on social media to inspire potential subscribers and engage your audience.
Related: 21 Most in Demand Knitting Crafts That Sell Like Crazy Online
4) Pet Subscription Box
Potential Profit: $15,500/month
Create a box for pet owners filled with toys, treats, and grooming supplies tailored to specific pets (dogs, cats, etc.).
- Target Audience: Pet owners who want the best for their furry friends.
- Marketing Tip: Use cute pet photos and testimonials from happy pets and their owners to promote your box.
Related: How to Start a Successful Dog Treat Business From Home ($4,000+ a Month Idea!)
5) Eco-Friendly Products Box
Potential Profit: $8,000/month
Curate eco-friendly and sustainable products, such as reusable bags, bamboo utensils, and biodegradable cleaning supplies.
- Target Audience: Environmentally conscious consumers.
- Marketing Tip: Highlight the environmental impact of your products and promote a sustainable lifestyle through your content.
6) Book Subscription Box
Potential Profit: $8,000/month
Offer a curated selection of books based on different genres or themes, along with bookish goodies like bookmarks or themed snacks.
- Target Audience: Avid readers and book lovers.
- Marketing Tip: Partner with authors or bookstores for exclusive content or signed editions, and create an online community for book discussions.
Related: 15 Niche eBooks That Practically Write Themselves and Sell Like Hotcakes
7) Home Office Essentials Box
Potential Profit: $8,000/month
Create a subscription box that includes office supplies, productivity tools, and decor items for home office setups.
- Target Audience: Remote workers and entrepreneurs.
- Marketing Tip: Share productivity tips and tricks related to home office setups through your marketing materials.
8) Fitness and Wellness Box
Potential Profit: $11,500/month
Curate a selection of fitness gear, health supplements, and wellness items, such as workout guides or meal prep tools.
- Target Audience: Fitness enthusiasts, gym-goers, and health-conscious individuals.
- Marketing Tip: Collaborate with fitness influencers for promotions and create engaging content showcasing fitness routines.
9) Subscription Box for Kids
Potential Profit: $12,800/month
Design educational and fun activity kits for kids that promote learning through play, including crafts, science experiments, or puzzles.
- Target Audience: Parents looking for engaging activities for their children.
- Marketing Tip: Create a referral program for parents and run promotions during back-to-school season.
Related: 19 Most Profitable Kids’ Digital Printables to Sell Online
10) Tea or Coffee Subscription Box
Potential Profit: $12,000/month
Offer a selection of gourmet teas or coffees from around the world, including brewing accessories and tasting notes.
- Target Audience: Tea or coffee enthusiasts and those looking to explore new flavors.
- Marketing Tip: Host virtual tasting events or collaborate with local cafes to showcase your products.
11) Beauty and Makeup Box
Potential Profit: $11,500/month
Create a box filled with beauty products, including makeup, skincare, and haircare items, focusing on either luxury brands or indie products.
- Target Audience: Beauty enthusiasts and trendsetters.
- Marketing Tip: Share tutorials and beauty tips on your social media channels to engage your audience.
12) Sustainable Fashion Box
Potential Profit: $12,500/month
Curate a selection of sustainable fashion items, such as accessories or clothing made from eco-friendly materials.
- Target Audience: Fashion-forward individuals who value sustainability.
- Marketing Tip: Use Instagram to showcase stylish outfits featuring your items and promote the ethical aspects of your products.
Related: How to Make a Ton of Money Selling Clothes! (Complete Guide)
13) Monthly Hobby Box
Potential Profit: $10,200/month
Each month, provide supplies and instructions for a different hobby, such as painting, gardening, or model building.
- Target Audience: Hobbyists and those looking to explore new interests.
- Marketing Tip: Create a community where subscribers can share their projects and connect with others.
Related: 25 Hobbies That Make Money: Build Your 6 Figure Business!
14) Travel Essentials Box
Potential Profit: $10,000/month
Curate travel-related items such as packing cubes, travel-sized toiletries, and portable accessories.
- Target Audience: Frequent travelers and adventure seekers.
- Marketing Tip: Share travel tips and destination highlights in your marketing materials to inspire potential subscribers.
Related: 25 Epic Jobs That Pay You to Travel the World ($5,000+ a Month)
15) Subscription Box for Foodies
Potential Profit: $10,500/month
Offer a selection of gourmet ingredients, cooking gadgets, and recipe cards to help food lovers create new dishes.
- Target Audience: Home cooks and culinary enthusiasts.
- Marketing Tip: Feature recipe videos or cooking challenges on social media to engage your audience.
Related: 23 Beyond Easy Christmas Food Gifts to Make and Sell For a Ton of Money
16) Seasonal Decor Box
Potential Profit: $11,200/month
Create a subscription box that delivers seasonal home decor items, including decorations for holidays or seasonal themes.
- Target Audience: Homeowners and interior design enthusiasts.
- Marketing Tip: Promote the excitement of changing decor with each season and offer sneak peeks of upcoming boxes.
17) Gardening Subscription Box
Potential Profit: $11,000/month
Curate a selection of gardening tools, seeds, and tips tailored to specific gardening styles or themes, such as herb gardening or indoor plants.
- Target Audience: Gardeners and plant lovers.
- Marketing Tip: Share gardening tips and success stories to inspire subscribers and promote community engagement.
Related: 35 Most Profitable Small Business Ideas That Anyone Can Start (No Huge Investment Required!)
18) Nostalgic Box for Adults
Potential Profit: $8,800/month
Create a box filled with nostalgic items from specific decades, such as toys, snacks, and memorabilia.
- Target Audience: Adults seeking to relive their childhood or connect with a specific era.
- Marketing Tip: Use social media to spark nostalgia and encourage subscribers to share their favorite memories related to the items.
19) Cooking Box for Families
Potential Profit: $11,500/month
Provide family-friendly recipes, pre-measured ingredients, and cooking tools to make mealtime easier and more enjoyable for families.
- Target Audience: Busy families looking for convenient meal solutions.
- Marketing Tip: Offer discounts for family subscriptions or referrals to encourage growth.
20) Mindfulness and Meditation Box
Potential Profit: $11,200/month
Curate items focused on mindfulness, such as guided journals, meditation tools, and calming teas.
- Target Audience: Individuals interested in mental health and wellness.
- Marketing Tip: Share tips for mindfulness practices and promote community engagement through social media.
Related: How to Make Affirmations Cards to Sell and Make $5,000 a Month
21) Culinary Subscription Box
Potential Profit: $12,000/month
Curate a selection of gourmet spices, sauces, and cooking tools from around the world. Include recipes and cultural information for each item.
- Target Audience: Home cooks, food enthusiasts, and adventurous eaters.
- Marketing Tip: Host cooking demos featuring the items in your box to engage your audience.
22) Luxury Self-Care Subscription Box
Potential Profit: $11,800/month
Create a high-end self-care box filled with luxurious skincare products, spa items, and relaxation tools.
- Target Audience: Individuals seeking indulgent self-care experiences.
- Marketing Tip: Emphasize the premium quality of the items and the importance of self-care in your marketing materials.
23) Subscription Box for Plant Lovers
Potential Profit: $11,200/month
Curate a box of indoor plants, pots, and care instructions tailored to different skill levels.
Target Audience: Plant enthusiasts and beginners looking to expand their plant collection.
Marketing Tip: Share care tips and plant spotlight features on your social media platforms to engage your audience.
24) Vintage Finds Subscription Box
Potential Profit: $11,500/month
Create a box filled with curated vintage items such as home decor, fashion accessories, or collectibles.
- Target Audience: Vintage lovers and collectors.
- Marketing Tip: Highlight the unique stories behind each item in your marketing materials to attract interest.
25) Monthly Subscription for New Moms
Potential Profit: $8,800/month
Offer a box tailored to new moms filled with essentials such as baby products, self-care items, and parenting resources.
- Target Audience: New mothers looking for support and convenience.
- Marketing Tip: Share parenting tips and create a supportive community for moms through your social media platforms.
Related: How to Make Good Money on Maternity Leave: 10+ Tried and Tested Ways!