25 Most Profitable Things to Sell on Shopify to Make Serious Money

Want to turn your entrepreneurial dreams into a reality?!

Shopify is a fantastic platform to start your e-commerce journey.

With a little creativity and the right products, you can build a successful online store that could potentially earn you a six-figure income.

In this blog post, I’ll explore 25 of the most profitable things to sell on Shopify (based on Shopify data), complete with insights into why these products are lucrative and how you can market them effectively.

25 Most Profitable Things to Sell on Shopify to Make Serious Money

1) Niche Fashion Items

Fashion is always evolving, and niche fashion items like streetwear, activewear, and sustainable clothing are in high demand.

With the rise of social media, unique pieces can go viral, driving significant traffic to your store.

• Examples: Streetwear, eco-friendly clothing, plus-size apparel.

• Average Retail Price: $25 – $100.

• Why It’s Profitable: Fashion is always evolving, and unique pieces can go viral, driving significant traffic to your store.

• Marketing Tip: Collaborate with micro-influencers on Instagram for authentic promotions.

Related: How to Make a Ton of Money Selling Clothes! (Complete Guide)

2) Health and Wellness Products

As more people prioritize their health, selling supplements, fitness gear, or organic skincare products can yield substantial profits.

Items like protein powders, resistance bands, and essential oils cater to a growing market focused on well-being.

• Examples: Protein powders, herbal supplements, yoga mats.

• Average Retail Price: $15 – $60.

• Why It’s Profitable: Consumers are increasingly investing in their health.

• Marketing Tip: Share success stories and testimonials on social media to build trust.

Related: 17 Most Profitable E-Commerce Niches That Practically Sell Themselves

3) Eco-Friendly Products

Sustainability is more than a trend; it’s a lifestyle for many consumers.

Eco-friendly products such as reusable bags, bamboo toothbrushes, and biodegradable packaging can attract a conscious audience willing to pay a premium.

• Examples: Reusable straws, beeswax wraps, compostable plates.

• Average Retail Price: $10 – $30.

• Why It’s Profitable: Sustainability is a growing market, with consumers willing to pay more for eco-friendly products.

• Marketing Tip: Highlight your sustainability efforts through blog posts and social media.

4) Home Fitness Equipment

The shift to home workouts has created a demand for fitness equipment like yoga mats, dumbbells, and kettlebells.

This trend is likely to continue, making it a profitable niche.

• Examples: Dumbbells, resistance bands, kettlebells.

• Average Retail Price: $20 – $200.

• Why It’s Profitable: The demand for home workouts continues to rise.

• Marketing Tip: Create instructional videos demonstrating proper usage and workout routines.

5) Pet Products

The pet industry is booming, with pet owners willing to spend significant amounts on their furry friends.

Products like organic pet food, stylish collars, and interactive toys can lead to high profit margins.

• Examples: Organic pet food, stylish collars, interactive toys.

• Average Retail Price: $15 – $100.

• Why It’s Profitable: Pet owners spend generously on their furry friends.

• Marketing Tip: Use social media platforms to showcase user-generated content featuring pets with your products.

Related: How to Start a Successful Dog Treat Business From Home ($4,000+ a Month Idea!)

6) Beauty Products

Skincare and beauty items, especially those that are organic or cruelty-free, remain highly sought after.

Items like serums, face masks, and makeup brushes can attract beauty enthusiasts.

• Examples: Organic pet food, stylish collars, interactive toys.

• Average Retail Price: $15 – $100.

• Why It’s Profitable: People spend generously to look and feel good.

• Marketing Tip: Consider offering beauty subscription boxes to earn repeat business.

7) Home Decor Items

As people invest more in their living spaces, unique home decor items like wall art, handmade crafts, and decorative plants can be profitable.

• Examples: Wall art, decorative pillows, indoor plants.

• Average Retail Price: $20 – $200.

• Why It’s Profitable: As people invest in their living spaces, unique decor items can draw attention.

• Marketing Tip: Use high-quality images and styling tips to inspire purchases.

8) Tech Accessories

With the constant evolution of technology, accessories like phone cases, laptop bags, and wireless chargers remain in high demand.

These items often have high margins and appeal to a broad audience.

• Examples: Phone cases, laptop stands, wireless chargers.

• Average Retail Price: $10 – $50.

• Why It’s Profitable: With technology constantly evolving, accessories remain in demand.

• Marketing Tip: Emphasize product functionality and design in your advertising.

9) DIY Craft Kits

With the rise of crafting during lockdowns, DIY craft kits for hobbies like knitting, painting, or home brewing can be very popular.

These kits not only provide supplies but also engage customers in a fun, creative activity.

• Examples: Candle-making kits, embroidery sets, painting supplies.

• Average Retail Price: $15 – $75.

• Why It’s Profitable: People love crafting at home, especially during downtime.

• Marketing Tip: Share customer creations on social media to build community.

Related: 19 Sewing Crafts that Sell Like Crazy Online (That Even Beginners Can Make!)

10) Subscription Boxes

Curated subscription boxes around niche interests (like snacks, books, or self-care) are gaining popularity.

They provide a steady income stream and keep customers coming back for more.

• Examples: Snack boxes, beauty products, book subscriptions.

• Average Retail Price: $20 – $50 per month.

• Why It’s Profitable: Recurring revenue keeps customers engaged.

• Marketing Tip: Offer special themes or limited-edition boxes to create urgency and excitement among your customers.

11) Digital Products

Selling digital products such as e-books, courses, or printables eliminates inventory costs and can be highly profitable.

Topics can range from personal development to DIY projects.

• Examples: E-books, online courses, printables.

• Average Retail Price: $10 – $100.

• Why It’s Profitable: No inventory costs and high-profit margins.

• Marketing Tip: Make sure to capture people’s emails to nurture leads and promote your products ahead of launches etc.

Related: 17 Profitable Digital Products That Sell Like Crazy on Social Media

12) Cooking and Baking Supplies

With more people cooking at home, specialty cooking gadgets, bakeware, and gourmet ingredients are increasingly popular.

This niche can cater to both novice cooks and seasoned chefs.

• Examples: Silicone baking mats, specialty spices, unique utensils.

• Average Retail Price: $10 – $50.

• Why It’s Profitable: Home cooking and baking have surged in popularity.

• Marketing Tip: Promote your products heavily during holiday seasons and showcase customer testimonials and reviews.

13) Personalized Gifts

Customized items like monogrammed towels, personalized jewelry, or custom prints make for thoughtful gifts.

Consumers are willing to spend more on personalized gifts, especially during holidays.

• Examples: Custom jewelry, monogrammed towels, photo books.

• Average Retail Price: $20 – $100.

• Why It’s Profitable: Consumers love giving thoughtful, unique gifts.

• Marketing Tip: Showcase personalization options in product descriptions.

Related: Woodworking Projects That Sell: 19 Most Profitable Ideas

14) Travel Accessories

As travel picks up again, items like packing cubes, travel pillows, and portable chargers will become essential for travelers.

The travel niche offers numerous opportunities to cater to adventure seekers.

• Examples: Packing cubes, travel pillows, portable chargers.

• Average Retail Price: $15 – $70.

• Why It’s Profitable: Travel is rebounding, and travelers need gear.

• Marketing Tip: Use travel bloggers to highlight your products in their adventures.

15) Educational Toys

With a growing focus on education, parents are looking for toys that are not only fun but also educational.

STEM toys, art kits, and puzzles can be very profitable.

• Examples: STEM kits, building blocks, art supplies.

• Average Retail Price: $15 – $60.

• Why It’s Profitable: Parents want to provide learning opportunities for their kids.

• Marketing Tip: Highlight educational benefits in product descriptions and ads.

Related: How to Make Good Money on Maternity Leave: 10+ Tried and Tested Ways!

16) Fashion Accessories

From trendy sunglasses to chic bags, fashion accessories can complement any outfit.

These items typically have a high markup, making them great for profit.

• Examples: Scarves, hats, statement jewelry.

• Average Retail Price: $10 – $50.

• Why It’s Profitable: Accessories can elevate any outfit, appealing to a wide market.

• Marketing Tip: Create style guides showcasing how to pair accessories with different outfits to inspire purchases.

17) Home Organization Products

As people spend more time at home, the desire for organized spaces has increased.

Selling products like storage bins, drawer organizers, and closet systems can tap into this growing trend.

• Examples: Storage bins, closet organizers, drawer dividers.

• Average Retail Price: $10 – $100.

• Why It’s Profitable: As people declutter, they seek organizational solutions.

• Marketing Tip: Use before-and-after photos to show the impact of your products.

Related: 19 Beyond Easy to Source Products that Sell Like Crazy on Amazon FBA

18) Outdoor Gear

With the rise in outdoor activities, selling gear such as camping supplies, hiking equipment, or gardening tools can be highly lucrative.

• Examples: Camping supplies, hiking gear, gardening tools.

• Average Retail Price: $20 – $150.

• Why It’s Profitable: Outdoor activities are more popular than ever.

• Marketing Tip: Share adventure stories and tips for using your products outdoors.

19) Wellness and Self-Care Products

With self-care becoming a priority, products like aromatherapy diffusers, relaxation teas, and spa kits can cater to consumers looking to pamper themselves.

• Examples: Aromatherapy oils, relaxation candles, bath bombs.

• Average Retail Price: $10 – $60.

• Why It’s Profitable: Self-care is a priority for many consumers.

• Marketing Tip: Use social media to promote relaxation techniques and product benefits.

20) Sustainable Fashion

Eco-friendly clothing is gaining traction, with consumers becoming more aware of the environmental impact of fast fashion.

Selling sustainable, ethically sourced apparel can attract a dedicated customer base.

• Examples: Recycled fabric clothing, eco-friendly shoes.

• Average Retail Price: $30 – $150.

• Why It’s Profitable: Environmentally conscious consumers are on the rise.

• Marketing Tip: Share your sustainability story and the impact of your products.

21) Seasonal Decor

Items for decorating during holidays—like Christmas ornaments, Halloween decorations, and Thanksgiving centerpieces—can be highly profitable.

Seasonal items create urgency and can lead to repeat purchases.

• Examples: Holiday ornaments, themed tableware, seasonal wreaths.

• Average Retail Price: $15 – $80.

• Why It’s Profitable: Seasonal items create urgency and repeat sales.

• Marketing Tip: Use visually stunning photos to showcase your products in festive settings.

Related: 29 Easy Make Christmas Crafts That Sell Like Crazy

22) Gifts for Hobbyists

Products tailored to specific hobbies, like painting supplies, gardening kits, or model-building kits, can attract passionate customers willing to spend on their interests.

• Examples: Gardening kits, model-building supplies, photography equipment.

• Average Retail Price: $20 – $100.

• Why It’s Profitable: Hobbyists are passionate about their interests and willing to spend on quality supplies.

• Marketing Tip: Build community around hobbies through targeted social media groups.

Related: 23 Hobbies That Make Money: Build Your 6 Figure Business!

23) Baby and Maternity Products

New parents are always on the lookout for baby essentials like organic baby clothes, baby carriers, and maternity items.

This market often commands high prices due to the perceived quality and safety.

• Examples: Organic baby clothes, baby carriers, maternity wear.

• Average Retail Price: $15 – $70.

• Why It’s Profitable: New parents often splurge on quality baby items.

• Marketing Tip: Share parenting tips and product recommendations to build trust with new parents.

24) Event Supplies

With the rise in celebrations, selling party supplies, decorations, and themed items for events like birthdays, weddings, and holidays can be profitable.

• Examples: Party decorations, themed tableware, event favors.

• Average Retail Price: $10 – $50.

• Why It’s Profitable: People are always celebrating, creating a constant demand.

• Marketing Tip: Create content around event planning tips and ideas.

25) Online Courses and Coaching

If you have expertise in a particular field, consider offering online courses or coaching services.

This not only provides a source of income but also establishes you as an authority in your niche.

• Examples: Business courses, wellness coaching, language lessons.

• Average Retail Price: $50 – $500.

• Why It’s Profitable: Share your expertise and scale your income without inventory.

• Marketing Tip: Offer free webinars or sample lessons to attract interest.

Related: Top 10 Free Courses to Help You Make More Money Online & in Your Career