The global candle market is set to reach a whopping $38 billion by 2032, and DIY, specialty, and homemade candles are only increasing in popularity!
With a low startup cost, high margins, and buyers who love stories and aesthetics, the possibilities are explosive.
Jen and Jocelyn, a small UK candle business run by 2 sisters started with £75 and scaled to a £375K annual business in just 2 years.
Another turned a simple side-gig into a £440K/year store.
How?
They turned a simple idea into a highly sellable product.
And so can you with these ideas.
23 Simple Candle Crafts That Sell Like Hotcakes Online
1) Soy Jar Candles with Luxe Touch
Why they sell:
- Eco-friendly soy wax.
- Visually appealing glass jars.
- Rich, layered scents.
Price point:
- $18–$30 each.
Craft tips:
- Use high-quality soy wax and premium oils.
- Finish with metal lids and textured labels.
- Bundle as seasonal collections to boost cart value.
Related: 30+ Small Business Ideas to Become Your Own Boss (& Take Back Your Time)
2) Beeswax Pillar Candles
Why they sell:
- Chem-free.
- Slow-burning.
- Nostalgic appeal.
Price point:
- $10–$25 each or pair for $40.
Craft tips:
- Choose natural hives for color variation.
- Stamp with elegant wax seals for a handcrafted look.
- Perfect for eco-conscious customers.
Related: 25 Hobbies That Make Money: Build Your 6 Figure Business!
3) Scented Tin Travel Candles
Why they sell:
- Compact.
- Portable.
- Great for gifting.
Price point:
- $8–$15 each.
Craft tips:
- Use fun, metal tins with screw-on lids.
- Offer scent names like “Forest Bath” or “Morning Brew”.
- Great for boutiques and gift aisles.
Related: Best Things to Sell on Etsy To Make a Ton of Money ($5,000+ a Month!)
4) Crystal-Infused Intention Candles
Why they sell:
- Spiritual bottlenecks are trending.
- Crystals + candles tap into wellness vibes.
Price point:
- $20–$35 each.
Craft tips:
- Embed semi-precious crystals for love.
- Use for clarity OR
- Grounding in clear gel or natural wax.
- Share crystal lore to connect with spiritually inclined buyers.
Related: 21 Simple Gifts to Make and Sell to Easily Make $10,000 in Profit Every Month
5) Layered Rainbow Candles
Why they sell:
- Eye-catching drip layers AND
- Colorful aesthetics are social-media magnets.
Price point:
- $12–$25 each.
Craft tips:
- Use brightly colored wax layers.
- Let each set dry before adding the next.
- High shareability = free marketing.
Related: 17 Most Profitable Things to Make and Sell Online in 2025 For Insane Profits
6) Wood-Wick Campfire Candles
Why they sell:
- Crackling sound + smoky wood scent evoke campfire nostalgia.
Price point:
- $22–$35 each.
Craft tips:
- Use wooden wicks for ambiance.
- Package in minimal glass jars for earthy appeal.
Related: Woodworking Projects That Sell: 19 Most Profitable Ideas
7) Botanical Pressed-Flower Candles
Why they sell:
- Botanical décor is hugely popular in the cottagecore aesthetic.
Price point:
- $25–$40 each.
Craft tips:
- Use dried or pressed flowers around the jar, held by a clear wax layer.
- Scents pair well with lavender or rose.
Related: 17 DIY Flower Press Projects to Sell for Serious Profit
8) Zodiac-Collection Candles
Why they sell:
- Astrology remains hot.
- Zodiac designs sell out fast.
Price point:
- $18–$30 each.
Craft tips:
- Use color and scent profiles tailored to each sign (e.g., Scorpios = deep musk; Aries = spicy citrus).
- Add personalized message cards.
Related: How to Make Affirmations Cards to Sell and Make $5,000 a Month
9) Cocktail-Inspired Candles
Why they sell:
- Social candles that smell like your favorite drink are novelty-winning.
Price point:
- $16–$28 each.
Craft tips:
- Use booze-free fragrance oils like “Espresso Martini” or “Peach Bellini“.
- Pair with matching mocktail recipe insert.
Related: 19 Beyond Cheap Crafts to Make and Sell That Sell Like Crazy Year-Round
10) Minimalist Concrete Candles
Why they sell:
- Modern, gender-neutral aesthetic draws interior design lovers.
Price point:
- $20–$35 each.
Craft tips:
- Cast concrete vessels.
- Embed candles with a frosted or matte finish.
Related: 25 Seriously Profitable Craft Business Ideas to Make $1 Million+ This Year
11) Upcycled Teacup Candles
Why they sell:
- Vintage teacup candles are whimsical.
- Perfect for gift shops.
Price point:
- $15–$25 each.
Craft tips:
- Buy old cups from thrift stores.
- Clean.
- Fill with scented wax.
- Tie with raffia or ribbon.
Related: 21 In-Demand Pottery Crafts That Sell Like Crazy Online
12) Holiday Advent Tea Lights
Why they sell:
- Holiday-themed 12-pack advent sets drive seasonal buzz.
Price point:
- $25–$45 each.
Craft tips:
- Include Christmas or autumn scents.
- Decor-ready crate with lit number tags.
Related: 15 Untapped Crafts to Make and Sell With Insane Profit Margins
13) Massage Oil Candles
Why they sell:
- Dual-use candles that melt into warm skin.
- Oils—high-end luxe.
Price point:
- $30–$45 each.
Craft tips:
- Use skin-safe soy or cocoa wax blends.
- Use with essential oils like lavender or chamomile.
- Market as romantic or self-care items.
Related: 15 Highly Profitable Subscription Boxes To Make $10,000+ a Month!
14) Geode-Style Resin Candles
Why they sell:
- Crystalline resin gives a high-end, mystical look.
Price point:
- $35–$60 each.
Craft tips:
- Pour tinted soy/wax into carved molds.
- Add epoxy crystal clusters for a geode effect.
Related: 19 Resin Crafts to Make That Sell Like Crazy Online
15) Layered Wood & Wax Candles
Why they sell:
- Natural wood aesthetics resonate with rustic/Scandi design lovers.
Price point:
- $28–$40 each.
Craft tips:
- Incorporate wooden rings, cork lids, wood-wrapped candles.
- Scents like sandalwood or cedarwood are a must.
Related: 25 Easy Small Woodworking Ideas to Start Selling to Make Money!
16) Celestial Drip Candles
Why they sell:
- Space-inspired shapes with metallic accents go viral on Pinterest.
Price point:
- $20–$35 each.
Craft tips:
- Hand drip colored wax layers.
- Drizzle metallic paints for moon/sun patterns.
Related: How to Make Money on Pinterest Without a Blog
17) Personalised Photo Candles
Why they sell:
- Emotional.
- Unique.
- Perfect for gifts.
Price point:
- $25–$45 each.
Craft tips:
- Print photo on heat-resistant paper adhered to the jar.
- Use subtle scents like vanilla or linen.
Related: 15 Lucrative Photography Side Hustles To Turn Your Passion Into Profit!
18) Flower-Embedded Candle Jars
Why they sell:
- Florals appearing mid-burn appeal to flower lovers and spa aesthetics.
Price point:
- $22–$38 each.
Craft tips:
- Use botanical botanicals embedded in gel wax.
- Pair scents like rose, lilac, or jasmine.
Related: 17 Most Profitable Crafts to Sell at Craft Fairs that Are Easy to Make!
19) Crystal Geode tealight sets
Why they sell:
- Amp Kits to Etsy’s spiritual audience.
Price point:
- $15–$25 each.
Craft tips:
- Tealights with colored wax layers.
- Add crystal shards.
- Ideal for gift sets.
Related: 21 Glass Crafts That Sell Like Hotcakes Online
20) Scent & Sound Candles
Why they sell:
- Combine aromatherapy with embedded silicone sound modules that play nature.
- Unique sensory product.
Price point:
- $35–$60 each.
Craft tips:
- Place waterproof audio chips under lids.
- Pair scents with sounds.
Related: 30 Budget-Friendly Craft Ideas To Make Money Without Breaking the Bank!
21) Glitter-Filled Celebration Candles
Why they sell:
- For birthdays, weddings, milestros = party candles with shimmer.
Price point:
- $20–$35 each.
Craft tips:
- Use biodegradable glitter.
- Customizable with age numbers or initials.
Related: 30 DIY Gift Ideas That People Will Actually Buy – That Make Serious Money!
22) Seasonal Limited-Edition Bundles
Why they sell:
- Fear of missing out boosts seasonal product sales.
Price point:
- $25–$50 for sets of 3.
Craft tips:
- Release holiday collections quarterly.
- Market with teasers.
Related: 19 Untapped Subscription Box Ideas to Easily Rake in $30,000 a Month
23) Wellness & Chakra Candle Kits
Why they sell:
- Wellness customers buy concept-themed candles (e.g., chakra balancing sets).
Price point:
- $30–$55 each.
Craft tips:
- Include colors, crystals, and scent profiles to match each chakra.
- Include an instructional guide.
Related: 21 Ridiculously Easy Crafts to Make and Sell to Make $20,000/Month
Strategy: Why These Candles Work
1) Strong niches:
- Spiritual.
- Gender-neutral.
- Wellness.
- Luxury.
- Kids.
- And gifting — choose your tribe.
2) Packaging focus:
- Elegant jars + minimal labels = shareable.
3) Profit margins:
- DIY wax costs $2–$5;
- Retail candles for $20–$40 = healthy margins.
4) Recurring buyers:
- Seasonal collections and scent bundles lead to re-purchases.
How to Launch Quickly & Effectively
1) Curate a focused product line
- Choose 3–5 styles and perfect them.
2) Source high-quality materials
- Woody wicks.
- Clean wax.
- Premium oils.
3) Design cohesive branding
- Label fonts.
- Jar appearance.
- Scent names.
4) Create lifestyle mockups
- On-site or use digital editing to showcase use.
5) Sell online
- Etsy has 90M buyers.
- Other options: Shopify, local markets.
6) Market via storytelling
- Share behind-the-scenes.
- Seasonal stories.
- Wellness tie-ins.
7) Scale smartly
- Launch bundles.
- Offer personalization OR
- Subscription models.
Related: Top 9 Things I Wish I Knew Before Selling on Etsy That Helped me Make $375,000 This Year Alone!
Real Results You Can Replicate
- One culinary hobbyist turned £75 into £375,000/year through candle sales.
- Kitchen-based duo built £440K/year business with side hustle candles and rapid expansion.
- Starter sellers can earn $500+/month with just $100 initial investment and local markets.
Candles are a universal craving.
With a unique twist — be it aesthetic, scent story, or a value-first brand — you can create candles that sell like wildfire online.
So go ahead and ….
- Pick your top 3 crafts
- Prototype them
- Test prices
- Launch bold collections
Consistent brand messaging and eye-catching visuals are your allies!
